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1% For The Planet


From October 1st 2022, we will be giving 1% of our sales to the planet. Not just a one-off 1% donation, but 1% of everything we ever sell. Forever.
Making our Crackers even happier than they already are!
We are working with 1% For The Planet making sure we always donate 1% of our sales through good years and the bad. 


What is 1% For The Planet?

It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Matthews, founder of Blue Ribbon Flies, created 1% For The Planet and started a global movement.

The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources.

“The intent of 1% for the Planet is to help fund diverse environmental organisations so that collectively they can be more powerful in solving the world’s problems.” - Yvon Chouinard.


1% For the Planet Happy Crackers


Protecting our planet.

Our mission from day one has always been to create the least amount of harm to the planet as possible with every cracker we make and sell. Safe in the knowledge that our Crackers are working hard for the planet, we are always looking for ways to work them even harder to give even more. 
We are now one of the 3,400+ members, in over 91 countries, coming together to protect the future of our planet.

So far, 1% For The Planet businesses have donated over $350 million to their approved environmental nonprofits.

We think 1% is a great place to start!